JournAI

Based on our initial research, we created a lean canvas with our unique value proposition as well as a first draft of our user story map. Both were iterated on an ongoing basis throughout the two weeks of designing. Our non digital MVP above was the first sketch based on the LC and USM. Afterwards we transfered it into a digital prototype for ongoing testing.

After designing the first low-fidelity prototype, we held a co-creation workshop with people within our target group to understand their needs better, validate certain design-decisions, generate new ideas and find out if our proposed solution and procedures actually provides value.

People from different vantage points brought a great variety of new ideas. Based on the insights we iterated the prototype multiple times and removed the sharing feature, for instance, since most users mentioned that even an abstract image of their emotional state is too private to share.
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Through two rounds of think-aloud user-testing with the participants we gathered quantitative data during the test as well as more qualitative data in semi-structured interviews afterwards. Affinity mapping helped us to organise and transform those findings into actionable conclusions. The incorporation of think-aloud testing and comprehensive user research played a pivotal role in shaping the final MVP prototype. Think-aloud testing provided real-time insights into user interactions, allowing for iterative improvements and enhanced usability. Concurrently, in-depth user research, encompassing the workshop, interviews, and competitive analysis, ensured the prototype aligned with user needs and preferences. The resulting MVP prototype not only met requirements but also surpassed expectations, a testament to the power of user-centered design and research-driven development.